Unless you've been locked in a nuclear bunker for the past few days, you can't have failed to miss the incident that occurred on a United Airlines flight set to travel from Chicago to Louisville, Kentucky, in the US on Sunday.
After refusing to give up his seat for cabin crew, David Dao, a doctor practising in Kentucky, was forcibly removed from the aircraft. Unfortunately for United, passengers filmed the whole thing.
The violent nature with which Dao was removed from his seat has sparked backlash and relentless mocking of the airline on Twitter.
These are some of the highlights to come out of the public-relations debacle:
"United Airlines, you guys won."
—Eva Chu (@evachuishere) April 11, 2017The first rule of United Airlines is: You do not talk about United Airlines.
—McNeil (@Reflog_18) April 10, 2017Indie rock artist Mikel Jollet was quick to link the United Airlines blunder with Pepsi's advert that went viral for all the wrong reasons.
—Mikel Jollett (@Mikel_Jollett) April 10, 2017You can see the infamous Pepsi advert here.
Even the dictionary, Merriam-Webster got involved.
—Merriam-Webster (@MerriamWebster) April 11, 2017People started using #NewUnitedAirlinesMottos to create parody adverts for the airline.
—Hrushikesh Apte (@hapte1) April 11, 2017Bargain.
—☕netw3rk (@netw3rk) April 10, 2017David Osland used the incident to take fire at the Labour Party.
—David Osland (@David__Osland) April 11, 2017Remember the Florida Sheriff's bizarre message to drug dealers?
—Marie (@7eights2nine10) April 11, 2017Watch the viral video this meme is based on here.
A suggestion for a rebranding by United's competitor Southwest Airlines.
—Hassan Chaudry (@thehcomplex) April 11, 2017One user suggested taking precautions now before a United Airlines flight.
—Henners (@henry_shaw) April 11, 2017ncG1vNJzZmivp6x7o8HSoqWeq6Oeu7S1w56pZ5ufony1w8itq56qXaeytLzOp5usZaSkeq6tzWaZnqGenHqlvsCgnp6cXaSzp3nUp6CtnZRirqq%2By6Klnqtdm7mqs8etZGtoYWx6dQ%3D%3D