- Balenciaga first revealed its platform Crocs during Paris Fashion Week in October 2017.
- In February, Balenciaga sold the shoes exclusively at Barney's, where they sold out before they even hit stores.
- Five months later, the shoes are as popular as ever and have reached the 10th spot on Lyst's Hottest Women's Product index for 2018.
Fashion search platform Lyst just compiled its Hottest Brands and Hottest Products lists for 2018 and, well, Balenciaga platform Crocs made it to 10th place. Alongside the debatably fashionable clogs on the list were a $450 Gucci logo belt and a $600 Prada belt bag.
Lyst compiles the data needed to create these lists by analyzing shopping patterns from over 500 million monthly shoppers. The company tracks customer purchases, watches searches, and even takes note of items people browse to garner data. In total, Lyst surveys the shopping habits of customers from over 12,000 stores and designers.
And despite Lyst's research being thorough, people still cannot believe that Balenciaga platform Crocs have made their way onto a list of top-selling fashion.
On Twitter, users continue to share their thoughts on the shoes.
—Megan MacGillivray (@MeganLouiseMx) July 19, 2018 —Ari Mags (@arianna_mags) July 18, 2018—Adrianna Hebard (@adyhebard) July 15, 2018—Alexandra Fonofehi (@AlFonofehi) July 11, 2018Some others, however, seem to love the look of the shoes and shared their appreciation on Twitter.
—ashley ✰ (@ashissodope) July 19, 2018—berlinton coat factory™️ (@BerlinHell) July 16, 2018—Baby spice (@Imlameyo) July 10, 2018—･｡*. danielle *.☆｡ (@fizzzywater) July 3, 2018—- ̗̀clam ̖́- (@hexgurI) June 28, 2018At the time of this story, Balenciaga's platform Crocs are still available to purchase from a variety of retailers, including Barney's, Neiman Marcus, and Nordstrom. And while we don't know exactly who is purchasing these shoes — or why they were designed to begin with — it's safe to say that those who wear them will officially be at the top of their fashion game.
Balenciaga did not immediately respond to INSIDER's request for comment.
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